USE THESE QUESTIONS TO HELP YOU FIND AND CHOOSE A COMPETENT AGENT

How long have you been in the business?

A less experienced agent might be more aggressive why are your ___ year(s) experience important?

 

How does that benefit me?

Are you an agent or a broker?

Why does that benefit me?

Do you have a system, a “To-do” list, that is reproducible, predictable, and consistent?

May I see it?

Do you use Customer Relationship Management (CRM) software to aid in implementing your system, e.g., Outlook®, Top Producer®, Maximizer®, Salesforce®?

Can I fire you?

If yes, what the their limitations or requirements?

Do you belong to any organizations that set you apart from other brokers? (The Real Estate Negotiation Institute)

Why does that benefit me?

When handling offers do you use: professionally written clauses, write your own clauses impromptu, or rely solely on fill-in the blank forms?

What is the most powerful tool you will use to market my property?

Do you have lead capture tools to ensure every potential buyer is exposed to the property?

What are they?

What is that one thing that you would do that you feel others will not, i.e., your trade secret(s).

Who covers your business on your days off or when you’re on vacation?

Do you use directional signs to lead buyers into the neighborhood?

If no, why not. (most cities ban them nowdays)

How do you market directly to top agents in my area?

How do you identify those top agents? (80% of the business is done by the top 20% of agents.)

When analyzing data do you put your emphasis on: Sold, Active, Sale pending, or expired properties?

Why?

Large franchises boast national advertising, is that advertising my house or just awareness ads to promote the company and its agents?

Who sells most of your listings, you, your company or members of the MLS?

Do you have permission based email marketing to buyers in the market?

Do you tell my neighbors about the listing?

Why?

When?

How many neighbors do you tell?

How do you tell them?

Do you offer attractive yard signs with posts?

What type of virtual tour do you use?

Do you answer all inquires yourself or does office staff answer and follow-up on those inquiries?

Do you use full-color flyers?

Why?

Why Not?

Will you be present for offer negotiations and the closing, or will a staff/team member be?

Do you offer performanced based commission rates?

Why

Why not?

Will you advertise in newspapers, magazines and direct mail?

Why?

Why not?

Who designs and creates your Marketing?

Do you have examples with you?

Do you work on Weekends?

Do you have staff that screens calls or will you answer my call immediately?

How do you use the internet, e.g., webpage, search engines, email?

How do you use technology to communicate, e.g., direct fax line, cellular phone, text messaging, direct office line, email?

Is staging the home important?

Will you help me stage my house?

Are you a full-time broker?

Are you an agent or associate broker?

Why?

Why Not?

How does that benefit me?

The volume of transactions you've done say many things, how does the number of career transactions you've done benefit me?

How many have you personally done?

Do you offer a "time on the market" selling guarantee and how does that work? e.g., sell this house in 30 days or less or the listing office commission is free.

For all decisions related to your service and the contracts who has the final say in your company: You, Office Manager, Branch Broker, Principal Broker or other?

What is your career “list to sell” ratio?

What is your career “Days on Market” average?

What is your career Sold vs Expired ratio?